HOW HE GREW 700K IN ONE MONTH WITH REELS

GUEST-STARRING YK

If you’re familiar with FTI, you’ll know that we’re big fans of Reels around here.

Reels have helped thousands of accounts see incredible growth, and today we’re showcasing an amazing success story: YK, who grew 700,000 followers in just one month using Reels. 

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Yik Keat, who goes by YK, first became interested in photography at the age of 17, when he would go for walks and take photos in his free time, but didn’t recognize it as his passion until a few years later when he realized how big his casual hobby had become. 

It took him about 6 or 7 years to hit 300K followers on Instagram, but his social media career really took off with Tiktok. YK was supposed to be traveling the world helping a musician document their world tour, but the pandemic hit, and he suddenly had a lot of free time on his hands. He enjoyed the short form video aspect of the platform, and a few months later he had his first viral video break a million views. He was able to capitalize on the success by posting similar content, and quickly grew to 500K followers in just two weeks. Once Reels came to Instagram, he reposted those videos and saw even more success, gaining 700K followers in just a month. YK currently has a total following of 2.8 million followers. 

As someone who was able to capitalize on the power of short form video for social media growth, YK shared with us his top tips for explosive growth. 

Experiment a lot.

It’s okay to borrow ideas from others, but make sure you’ve made it your own (direct copying is never okay!). YK posted a wide variety of content on Tiktok to finally find something that stuck with people. In today's fast paced social media environment, it’s okay to try new things and experiment to find out what works best for you. It also helps to always have a creative mindset: note things that stand out to you in your daily life and consider how they might translate to content. 

Provide value in your content. 

Pretty photos and aesthetic videos no longer rule social media. Now, people want to consume content with value, so make sure your content is sharing information that viewers will care about, whether that’s educational photography tutorials, stories behind your photos, or a how-to from behind the scenes. 

Once you find something that works, keep replicating it.

After you have cultivated an audience that is interested in a particular topic or type of video, hone in on it! Post content related to what you went viral for so you can take advantage of this new exposure. 

If you have a viral video with a popular sound, reuse it for other videos. 

If your viral video is already known for being associated with a particular sound, you can reuse that sound for other videos and make it a part of your brand. The extra exposure from the 

Know when it’s time to move on. 

After a certain point, a trend or concept becomes overdone, as users begin to experience viewer fatigue and are no longer interested. Once you feel that people are no longer as engaged as they once were, or even when you yourself are tired of the concept, move on to the next thing. It’s a very fast paced environment, and if you don’t keep up, you’ll be left behind! 

Vary your platforms.

More is always better right? Although YK grew the most on Tiktok, his original platform was Instagram. By mastering the art of short form video content, he was able to grow a following on both platforms!

Remember that followers aren’t everything. 

Despite his crazy, rapid growth, YK’s goals and outlook on social media haven’t changed very much. Although his rates have gone up (there are only a few other creators in his country with 1M+ followers!), the majority of his daily life has stayed the same. He makes an effort to respond to DMs and comments so he can help others as much as he can: “I can’t solve people’s problems, but I hope to help them through the messages.”

We hope YK’s growth will inspire you to start creating Reels so that you too can explode your following!

Find YK’s social media channels here:

Instagram | Tiktok

THANK YOU FOR BEING HERE

and coming along on this journey with me.

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