How to Navigate Global Crises and Social Activism on Social Media

How to Navigate Global Crises and Social Activism on Social Media

As an influencer, how are we held responsible when it comes to dealing with global crises?

Does our audience expect us to speak up? Do we take a pause in our regular content posting schedule? These are just a few of the questions that might have racked your brain, especially with what has been going on in the world most recently.

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In the past 2 years we have all collectively been through issues such as Covid, BLM, the Palestine Israel conflict, and now the on-going war in Ukraine. For some of us, we are deeply involved within these issues and for others, we are simply sympathizers or onlookers.

No matter who you are, what you stand for, and where you come from, it is inevitable that you will also run into conflict that may need addressing. As a person with influence, it is naturally part of the job title but you might have wondered what is the correct code of conduct when it comes to handling these delicate issues. Let’s take a deep dive into how to navigate global crises and social activism on social media.

1. Let’s talk about you.

How do you feel? Are you okay? I know we always preach consistency and showing up on a regular basis, but your mental health should always be your #1 priority. If that means taking a few days off to digest, then by all means, do so.

2. Understand your audience makeup.

Who is your core audience and what are their stances on the current issue at hand? It is important to consider their outlook so you can be respectful and mindful when addressing any sort of conflict.

For instance, my audience is fairly global and knowledgeable in what is going on in the world so I am always pushing myself to stay on top of current events. But if you are not really sure on how your audience feels, you can always do a temperature check by enacting a poll or by hopping on stories and starting an open conversation. You can even directly ask if they prefer to see lighthearted content or maybe no content at all for the time being.

3. Educate yourself first.

Before you share anything, ensure it is legitimate. This goes for any facts, charts, and most importantly, any donation links or foundations. Even if it is the simple act of resharing to your story, you are still communicating to your audience that you are vouching for that particular info and you wouldn't want to steer them to a source that is inaccurate.

4. It is ultimately your choice.

If you prefer to stay silent about certain matters, that is completely up to your discretion. Not everyone’s social activism has to be made public. Although, I may personally never judge someone for not publicly speaking up, you also need to understand that not everyone feels the same way. There may be a percentage of your audience that values your opinion and is waiting for your input.

5. Show up authentically.

As influencers, we do need to acknowledge that we do hold a lot of power when it comes to circulating viral media. This can make a huge difference as we are able to amplify this information to all of our followers. So if you do decide to show up and get involved, make sure you do so in the most authentic way possible.

Avoid performative activism which is when you feel the need to repost something but only because you felt pressured. This probably means you are quick to move on without a second thought, which is not helpful for any situation. Believe it or not, your passiveness could be felt by your audience and it is not the best way to build that strong, trusting connection. Instead, contribute in a way that feels true to yourself and authentic to you. Whether that be sharing a personal tie to the matter or just sharing your immense empathy for those affected.

6. Evaluate your brand campaigns.

What should you do if you have brand campaigns that need to go live during this period of turmoil? Evaluate the actual campaign itself, as well as the matter at hand. You can reach out to the brand manager to potentially postpone it if you feel that it is insensitive to post at the originally scheduled time.

It is also worth acknowledging that social media is a career for many people and it may even be a full-time job that puts food on the table so if you are posting “normal” content at this time, you should not feel guilty in doing so. In fact, many users seek out lighthearted entertainment to cope with the dark times. As long as you do your best to continue to be mindful and respectful of what is going on.

Although these are my opinions when it comes to navigating social activism on social media, I do hope this episode provided additional clarity so you can make the best decisions for you.